Which of the following tools would be most useful to evaluate how many mentions your organisation has received in traditional news reporting?Group of answer choicesMedia surveysTrend analysisSocial media analyticsMedia monitoring

Which of the following elements of your media release pitch to journalists should you pay closest attention to?Group of answer choicesHow many links and images are in the releaseWhich news values you highlightThe number of words in the media releaseThe subject line of the email

Of the following, what is the best way to determine a corporation's sustainable outcomes Group of answer choices Checking their social media for corporate statements Researching CSR Reports for third party data or certifications Reading press releases from company's that highlight their impact through stats and figures Listening to what influencers say about a company All of the above

News reporting agencies often want to find the public’s opinion on current events. One particular agency is considering two different strategies to collect this data by collecting responses to online surveys. The two strategies are outlined below.Strategy One:1. Uses a database to store all of the survey responses2. Stores some data as text and some data as numbers3. Will track extra information about the survey taker that won’t be publicly visibleStrategy Two1. Uses a single spreadsheet to store all of the survey responses2. Stores all data as numbers3. Will not track any information other than the survey responsesWhich of the following statements is the most accurate comparison of these strategies?Strategy One will make it easier to sort and filter the data, while Strategy Two will make it easier to graph the dataStrategy One will cause problems because of the mixed data types, while Strategy Two will make it very easy to find specific data.Strategy One will allow the agency to conclude more about the public’s opinion because it tracks extra metadata, while Strategy Two will make it hard to find trends and access particular pieces of the data.Strategy One will require less cleaning and manipulation of the data, while Strategy Two will require a significant amount of extra computation to use the data.

News reporting agencies often want to find the public’s opinion on current events. One particular agency is considering two different strategies to collect this data by collecting responses to online surveys. The two strategies are outlined below.Strategy One:1. Uses a database to store all of the survey responses2. Stores some data as text and some data as numbers3. Will track extra information about the survey taker that won’t be publicly visibleStrategy Two1. Uses a single spreadsheet to store all of the survey responses2. Stores all data as numbers3. Will not track any information other than the survey responsesWhich of the following statements is the most accurate comparison of these strategies?

Which of the following communication tools could a project manager use to create a project tracking report?1 pointGoogle MeetZoom AsanaSlack