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Compared to 15 years ago, the major broadcast television networks’ share of the prime time viewing audience is nowMultiple Choicegrowing because of time shifting.about the same.only slightly lower because of time shifting.roughly halved.

Question

Compared to 15 years ago, the major broadcast television networks’ share of the prime time viewing audience is nowMultiple Choicegrowing because of time shifting.about the same.only slightly lower because of time shifting.roughly halved.

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Solution

To answer the question step by step:

  1. Understand the context: The question is about the change in the major broadcast television networks' share of the prime time viewing audience over the past 15 years.

  2. Identify the options:

    • Growing because of time shifting.
    • About the same.
    • Only slightly lower because of time shifting.
    • Roughly halved.
  3. Analyze the trends: Over the past 15 years, there has been a significant increase in alternative viewing options such as streaming services, cable channels, and on-demand content. This has led to a fragmentation of the audience.

  4. Consider the impact of time shifting: Time shifting (recording shows to watch later) has become more common with the advent of DVRs and streaming services. However, this does not necessarily increase the overall share of the major broadcast networks; it just changes when people watch the content.

  5. Evaluate the most likely scenario: Given the rise of alternative viewing options and the fragmentation of the audience, it is unlikely that the major broadcast networks' share has grown or remained the same. It is more plausible that their share has decreased significantly.

  6. Select the best answer: The most accurate option, considering the trends and the impact of alternative viewing options, is that the major broadcast television networks’ share of the prime time viewing audience is now "roughly halved."

Therefore, the correct answer is:

  • Roughly halved.

This problem has been solved

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