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Michael Porter argued in his paper on the influence of the Internet on the Five Forces Model, that the Internet allows companies to sustain a competitive advantage through operational efficiencies, such as lowering the costs of selling products on the Internet, compared to physical stores.Question 10Select one:TrueFalse

Question

Michael Porter argued in his paper on the influence of the Internet on the Five Forces Model, that the Internet allows companies to sustain a competitive advantage through operational efficiencies, such as lowering the costs of selling products on the Internet, compared to physical stores.Question 10Select one:TrueFalse

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Solution

The answer is:

True

Explanation:

Michael Porter, in his paper on the influence of the Internet on the Five Forces Model, indeed argued that the Internet can enhance a company's operational efficiencies. This includes lowering costs associated with selling products, as online platforms can often be more cost-effective than maintaining physical stores.

These operational efficiencies can contribute to a company's competitive advantage by allowing them to offer lower prices, improve their profit margins, or reinvest the savings into other areas of the business. However, Porter also cautioned that these advantages can be easily replicated by competitors, so they should not be the only basis for a company's strategy.

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