One of the mistakes marketers can make is positioning product around features or technical aspects of products, rather than positioning around the _____ products create.RevenueDifferentiationAttentionValue

_____ positioning occurs when the way a product is positioned touts benefits that are simply not believable or too good to be true.UnderOverDoubtfulConfused

Which term best describes the locations used to make the product available to customers?ResponsesPricePriceProductProductPlacePlacePromotion

Positioning is _____.A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their needsA space in a market for which a product is ideally suitedWhen a product claims benefits or differentiation that no group of customers care aboutAn advertising copy

Firms position their products based on methods such as Blank______.Multiple choice question.the value proposition, salient attributes, symbols, and competitionundifferentiated positioning, concentrated positioning, differentiated positioning, and micropositioningdemographics, geodemographics, psychographics, and benefitsproduct, price, place, and promotion

For many businesses, a major source of ________ comes from the sale of merchandise and productsa.ROIb.revenuec.goodwilld.profit