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A data analyst is preparing an annual report for company executives and decides to use internal data. Why do they choose to use internal data? Select all that apply.1 pointInternal data is less likely to need cleaning.Internal data is easier to collect. Internal data is more reliable.Internal data is less vulnerable to biased collection

Question

A data analyst is preparing an annual report for company executives and decides to use internal data. Why do they choose to use internal data? Select all that apply.1 pointInternal data is less likely to need cleaning.Internal data is easier to collect. Internal data is more reliable.Internal data is less vulnerable to biased collection

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Solution

The data analyst might choose to use internal data for several reasons:

  1. Internal data is less likely to need cleaning: This is because the data is collected by the company itself, following its own standards and procedures. Therefore, it is likely to be more consistent and structured than external data, which might come from various sources and in different formats.

  2. Internal data is easier to collect: Since the data is generated and stored within the company, it is readily available and accessible. The analyst does not need to spend time and resources to gather data from external sources.

  3. Internal data is more reliable: The company has full control over the data collection process, which reduces the risk of errors and inaccuracies. Moreover, the data reflects the company's own operations and performance, making it a reliable source of information for decision-making.

  4. Internal data is less vulnerable to biased collection: External data might be influenced by various factors that the company cannot control, such as the methodology used for data collection, the sample selection, etc. On the other hand, the company can ensure that its internal data is collected in a fair and unbiased manner.

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