What is Google Analytics 4 primarily used for?Managing social mediaTracking only app dataTracking website and app dataManaging social media

What is Google Analytics? Why should you use it?

Where does GA4 collect data from?AppsWebsitesBothNeither

If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property?

What is social media analytics and what data are used in social media analytics – particularly data for analysing consumer sentiment? Give an example of a firm that uses social media analytics and speculate on its competitive position (i.e., competitive advantage/disadvantage)? Longer-term, what are some of the potential challenges for firms implementing social media analytics? (Can you give a specific example of a method of analytics that can be applied to social media data?)

What is a property in GA4?A tool for creating custom reportsThe login portal for accessing GA4A collection of users who interact with your app or websiteVirtual containers that hold data you want to track from your digital assets