Which one of the following is not something that can be learned from doing a competitive strength assessment?Multiple Choiceidentifying the competitive factors where a company is strongest and weakest vis-à-vis key rivals and the kinds of offensive/defensive actions the company can use to exploit its competitive strengths and reduce its competitive vulnerabilitiesthe extent to which a company’s customer value proposition is superior to its rivals’which of the rated companies is competitively strongest and what magnitude competitive advantage it enjoyswhether a company has a net competitive advantage or a net competitive disadvantage relative to key rivals (as indicated by the differences among the companies’ competitive strength scores)which rival company is competitively weakest and the areas where it is most vulnerable to competitive attack

In making an overall assessment of a company’s competitive strength, the answer to which questions are of particular interest?Multiple Choice(1) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals, and (2) Are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?(1) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals, and (2) Are market opportunities unique, rare, long-lasting, and not able to be copied by rivals?(1) How does the company rank relative to competitors on each important market success factor, and (2) Is the company’s resource strength sufficient to allow it to earn bigger profits than rivals?(1) How does the company rank relative to the competitors on each important market success factor, and (2) Does the company have a net competitive advantage or disadvantage versus major competitors?(1) Does the company have a gross competitive advantage or disadvantage versus major competitors, and (2) Does the company do a first-rate job of managing its value chain activities relative to its competitors?

What are attributes of a company that give it a competitive advantage or superior position?WeaknessesOpportunitiesThreatsStrengths

A company's strengths are important because theyMultiple Choicepave the way for establishing a low-cost advantage over rivals.provide extra muscle in helping lengthen the company's value chain.provide extra organizational muscle in turning a core competence into a key success factor.represent the quality of its competitive assets that enhance its competitiveness in the marketplace.give it competitive protection against the industry's driving forces.

Superiority in competitive advantage refers to all of the following factors EXCEPT:Question 1Select one:a.Low costb.Customer servicec.Product qualityd.Unique style

Competitive advantage comes from marketing assets that exhibit the following characteristics: Group of answer choicesCreate value, are rare/unique, inimitable and non-substitutable. Different to competitors, are financially valuable, easy to replicateMore popular than competitors', are easy to communicate, valued by customers.Hard to replicate, take a long time to acquire, possessed by many companiesValued by employees, easy to utilise, easy to maintain