A business began an advertising campaign saying that its products have certain qualities that they actually do not possess. Can a rival business take action under the ACL s 18(1) to stop this advertising? Select one: a. No, because the rival business has not been misled as it has known the truth about the products all along. b. No, this is a job for the ACCC, and private interests should not interfere for their own commercial gain. c. Yes it can, even if it is motivated only out of concern to protect its competitive position. d. No, because the rival business is not a consumer.

A business operator used Twitter to make inaccurate criticisms about the products sold by a rival business. Does the rival business have a remedy under the misleading or deceptive conduct provisions of the ACL? Select one: a. The ACL is not concerned with the use of social media. b. The business criticised has no remedy under the ACL as Twitter is only social media. The statements are therefore not made in trade or commerce. c. Only consumers can complain under the ACL as they are the ones purchasing the goods being referred to. d. The business may have a remedy under the ACL if the business operator was using Twitter as part of its commercial operations.

Which of the following would be most likely to breach s 18(1) of the ACL? Select one: a. A statement made to a prospective purchaser of a business that a coffee cart sells 300 coffees per day, even though 90% of the coffee cart’s customers work for Big Bank and Big Bank is moving its offices to another town in two day’s time. b. A promise to deliver more new icecream flavours every week if the new flavours are not then delivered. c. A statement that half a glass of Awesome Apple Fizz a day keeps the doctor away. d. A prediction that the area that a house is in will experience a huge increase in popularity in the next year, which does not eventuate.

Exploitation of consumer interest will NOT include which of the following:Select one:a.Profiteeringb.Competitive Pricingc.Misleading Adsd.Black-marketing

Competitor audience & Product & services

Question 2Imagine that a company invests in its marketing strategy but does not have a strong brand identity. What is the likely result?1 pointCustomers will prefer the company to its competitors.Customers will remain loyal to the company.Customers will not remember who the company is.Customers will not seek out a company’s competitors.