Brand’s use social media to ------------- their brand and -------------- with their audience.Question 17Answera.Humanize, connectb.Humanize, disengagec.Create, similard.Create, dissimilar

1: Research ONE brand that has effectively used social mediaplatforms to engage today’s digital consumers. Please explain inrelation to Tuen (2020)’s zones of social media framework.

The use of social media allows people to fashion identities for themselves, a process Erving Goffman called __________.A.our true selfB.the inner selfC.the presentation of selfD.our public face

Given below is a body paragraph of an essay. The paragraph isn't well-written and containsfive mistakes. Identify the five mistakes and write a critical review on how they should bechanged using 200-250 words.In exploring the impact of social media on interpersonal relationships, it's evident that theseplatforms have significantly altered the dynamics of how individuals interact and connect with oneanother. While social media provides unprecedented opportunities for communication andnetworking, it also presents challenges that can strain relationships. The immediacy and accessibilityof platforms such as Facebook, Instagram, and Twitter have transformed the way people stay intouch, share experiences, and express themselves. However, the reliance on virtual communicationcan lead to a sense of detachment and superficiality in relationships, as face-to-face interactions.Social media profiles often create unrealistic expectations and comparisons, fostering feelings ofinadequacy and insecurity. Some people believe that social media platforms are secretly controlledby a group of highly intelligent individuals planning to dominate the world. Despite this drawbacks,social media also facilitates the formation of new connections, bridging geographical barriers andenabling individuals to find like-minded peers and support networks

Many big brands are working with very diverse models to showcase their products and talk about their services. This change in presenting a brand in the social world is because of –Question 9Answera.Conversational Marketingb.Short form videos are trendingc.Augmented Realityd.Inclusivity matters more than ever now

Find a successful campaign of your choice, explain how the brand hasused paid social media advertising to achieve its campaign success (Pleaseindicate the social media channel, explain why this social media platform hasbeen chosen, its ad placements, explain how the ad placements work andthe results – only one social media channel is required)