Which of the following is a disadvantage of mail surveys?Group of answer choicesThey are very expensive to conduct.They often suffer from poor design.They usually yield low response rates.They are inefficient when target respondents are widely dispersed.
Question
Which of the following is a disadvantage of mail surveys?Group of answer choicesThey are very expensive to conduct.They often suffer from poor design.They usually yield low response rates.They are inefficient when target respondents are widely dispersed.
Solution
The correct answer is: They usually yield low response rates.
Here's why:
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They are very expensive to conduct: While mail surveys can have some costs associated with them (like printing and postage), they are not typically considered very expensive compared to other methods like phone or in-person surveys.
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They often suffer from poor design: The design of a survey is not inherently tied to the method of distribution. A mail survey can be well or poorly designed, just like any other type of survey.
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They usually yield low response rates: This is true. Mail surveys often have lower response rates compared to other methods. This is because recipients may disregard the survey, forget to respond, or be unwilling to take the time to mail it back.
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They are inefficient when target respondents are widely dispersed: Actually, mail surveys can be an efficient way to reach a widely dispersed target audience, as they can be sent anywhere with a mailing address.
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