Designing a Website (Wordpress OR PebblePad) ● KPU Wordpress Site ● PebblePad Description An alternative path in this course has been created to support student learning and outcomes. This new path is independent of the pre-existing path and the "essential" A1-A4 assignments in the course: the exception is Q1-Q4 which can be completed by all students for a maximum of 4 points. Students will be working individually and creating a KPU WordPress or PebblePad site and publishing a small number of blog posts based on topics we cover in this course. Students may earn up to 4 points (max.) in this assignment and when combined with the quizzes, means they can achieve up to but no higher than a C+ in the course. Blog Topics The topics that students can choose from in this course can include any of the following: 1. Differentiating between web traffic: identifying traffic sources; explaining their differences; . 2. Understanding conversions: how conversions differ across websites; what conversions tell us about the user experience; what is the conversion funnel and how does it work; what we can do to increase conversions; . 3. Building a website: what role information architecture and user design plays in the planning and building of a website; what principles and best practices website developers need to be aware of; . and then reflecting on how these sources of traffic are relevant and useful for the student now or in the future conversions are relevant and useful for the student now and/or in the future and then reflecting on how and then reflecting on how building a website is relevant and useful for the student now and/or in the future 4. A/B Testing: what is A/B testing and why do website developers/designers use it; how does conversion data factor into A/B testing; . 5. Understanding SEO: what the differences are between on-site SEO and off-site SEO; the meaning of "relevance", "quality", and popularity in the context of SEO; . 6. Keyword Relevance and On-Site SEO: what keywords are and how they are optimized to support on-site SEO; how/where Google identifies keywords; . 7. Backlinks & Content Marketing: what backlinks are and how they relate to off-site SEO; what content marketing is and how it relates to backlinks; . 8. Understanding Paid Search: what Google ads are and how paid search ads are different from organic SEO listings on the SERP; differing between campaigns, ad groups, and keywords when creating a paid ad framework; . 9. Ad Rank and Paid Search Metrics: what ad rank is and how Google ranks paid search ads on the SERP; what metrics are used to determine how well an ad is performing; and . Approach ● All work to be completed individually and not in teams/groups. ● Students will use KPU Wordpress or PebblePad to develop website/blog for this course ● Students will write blog posts (max. 4) on course topics provided, and publish them to their KPU Wordpress or PebblePad sites. Using AI for blog posts ● If desired, students may use AI to help write their blog post ● Students must edit and review any AI-generated content to remove redundancies, inaccuracies, gross generalizations, and stereotyping. ● Students must write the reflection components in their own voice and not use AI. ● Students are not being graded on English grammar, therefore the reflection portion of each topic can be written honestly and authentically by the student and may not be AI-generated. ● Fake citations and falsified references will not be accepted. ● Completion of a blog post does not guarantee a point: the instructor will evaluate the final submissions to ensure each post is completed in full and follows all the instructions in this outline. Brief answer step by step
Question
Designing a Website (Wordpress OR PebblePad) ● KPU Wordpress Site ● PebblePad Description An alternative path in this course has been created to support student learning and outcomes. This new path is independent of the pre-existing path and the "essential" A1-A4 assignments in the course: the exception is Q1-Q4 which can be completed by all students for a maximum of 4 points. Students will be working individually and creating a KPU WordPress or PebblePad site and publishing a small number of blog posts based on topics we cover in this course. Students may earn up to 4 points (max.) in this assignment and when combined with the quizzes, means they can achieve up to but no higher than a C+ in the course. Blog Topics The topics that students can choose from in this course can include any of the following: 1. Differentiating between web traffic: identifying traffic sources; explaining their differences; . 2. Understanding conversions: how conversions differ across websites; what conversions tell us about the user experience; what is the conversion funnel and how does it work; what we can do to increase conversions; . 3. Building a website: what role information architecture and user design plays in the planning and building of a website; what principles and best practices website developers need to be aware of; . and then reflecting on how these sources of traffic are relevant and useful for the student now or in the future conversions are relevant and useful for the student now and/or in the future and then reflecting on how and then reflecting on how building a website is relevant and useful for the student now and/or in the future 4. A/B Testing: what is A/B testing and why do website developers/designers use it; how does conversion data factor into A/B testing; . 5. Understanding SEO: what the differences are between on-site SEO and off-site SEO; the meaning of "relevance", "quality", and popularity in the context of SEO; . 6. Keyword Relevance and On-Site SEO: what keywords are and how they are optimized to support on-site SEO; how/where Google identifies keywords; . 7. Backlinks & Content Marketing: what backlinks are and how they relate to off-site SEO; what content marketing is and how it relates to backlinks; . 8. Understanding Paid Search: what Google ads are and how paid search ads are different from organic SEO listings on the SERP; differing between campaigns, ad groups, and keywords when creating a paid ad framework; . 9. Ad Rank and Paid Search Metrics: what ad rank is and how Google ranks paid search ads on the SERP; what metrics are used to determine how well an ad is performing; and . Approach ● All work to be completed individually and not in teams/groups. ● Students will use KPU Wordpress or PebblePad to develop website/blog for this course ● Students will write blog posts (max. 4) on course topics provided, and publish them to their KPU Wordpress or PebblePad sites. Using AI for blog posts ● If desired, students may use AI to help write their blog post ● Students must edit and review any AI-generated content to remove redundancies, inaccuracies, gross generalizations, and stereotyping. ● Students must write the reflection components in their own voice and not use AI. ● Students are not being graded on English grammar, therefore the reflection portion of each topic can be written honestly and authentically by the student and may not be AI-generated. ● Fake citations and falsified references will not be accepted. ● Completion of a blog post does not guarantee a point: the instructor will evaluate the final submissions to ensure each post is completed in full and follows all the instructions in this outline. Brief answer step by step
Solution
Step 1: Choose Your Platform Decide whether you want to use KPU Wordpress or PebblePad to create your website or blog for this course. Both platforms are user-friendly and offer a variety of features for designing and customizing your site.
Step 2: Create Your Website Once you've chosen your platform, create your website. This will be the platform where you will publish your blog posts. Make sure to design it in a way that is easy to navigate and visually appealing.
Step 3: Choose Your Topics From the list of topics provided in the course, choose up to four that you are interested in and feel you can write about effectively. These topics can include web traffic, conversions, website building, A/B testing, SEO, keyword relevance, backlinks & content marketing, paid search, and ad rank.
Step 4: Write Your Blog Posts Begin writing your blog posts. Each post should focus on one of the topics you've chosen and reflect on its relevance and usefulness for you now or in the future. If desired, you can use AI to help write your blog post, but you must edit and review any AI-generated content to remove redundancies, inaccuracies, gross generalizations, and stereotyping.
Step 5: Write Reflections In addition to the main content of the blog post, you should also include a reflection written in your own voice. This should not be AI-generated and should provide your personal insights and thoughts on the topic.
Step 6: Cite Your Sources If you use any external sources in your blog posts, make sure to cite them properly. Fake citations and falsified references will not be accepted.
Step 7: Publish Your Blog Posts Once you've written your blog posts and included your reflections, publish them to your KPU Wordpress or PebblePad site.
Step 8: Review and Submission Review your blog posts to ensure they are completed in full and follow all the instructions in the course outline. Once you're satisfied with your work, submit it for evaluation. Remember, completion of a blog post does not guarantee a point. The instructor will evaluate the final submissions to ensure each post is completed in full and follows all the instructions.
By following these steps, you can successfully complete the alternative path in the course and potentially earn up to 4 points.
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