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Which of the following answers best describes the difference between framing and frame building?Group of answer choicesFraming theory and frame building are not related in any wayThere is no difference between framing theory and frame building theoryFraming is how content is presented, and frame building is how content is developedFraming theory is related to news reporting and frame building is related to media relations

Question

Which of the following answers best describes the difference between framing and frame building?Group of answer choicesFraming theory and frame building are not related in any wayThere is no difference between framing theory and frame building theoryFraming is how content is presented, and frame building is how content is developedFraming theory is related to news reporting and frame building is related to media relations

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Solution

The best answer that describes the difference between framing and frame building is: "Framing is how content is presented, and frame building is how content is developed".

Framing refers to the way information is presented to the audience. It involves selecting certain aspects of a perceived reality and making them more prominent in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation.

On the other hand, frame building refers to the process of constructing news frames, which are abstract notions that media and individuals use to understand and interpret the world. Frame building involves factors such as the structures of news organizations, the professional norms of journalism, the pressures and pulls of interest groups, the values and ideologies of journalists, and the expectations of audiences.

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