The Auxiliary Sustainability Marketing (ASM) perspective_______________Group of answer choicesacknowledges that current consumption levels are unsustainableintegrates sustainability throughout the whole marketing mix, focusing on environmental, social and economic dimensions of production and consumptionaims to change institutions that inhibit a transition to a sustainable societyacknowledges that marketing is the antithesis to sustainability

Transformative Sustainability Marketing (TSM) believes in order for a shift towards a sustainable production and consumption pattern to occur, responsibility lies with...?Group of answer choicesFirms, government and consumersConsumersGovernmentFirms

Reformative Sustainability Marketing (RSM) is seen as being responsible for____________?Group of answer choicespromoting sustainable lifestyles and to demarket certain harmful or undesirable products/servicesinfluencng government to change regulationsadvertisingcreating green products

What is NOT one of the ways Reformative Sustainability Marketing (RSM) may create change?Group of answer choiceslobby government to change regulationadmits its role in current unsustainable consumption patternsinfluence suppliers to adopt sustainable practicespromoting sustainable lifestyles

Identify the incorrect statement with regards to the concept of sustainability marketing a. Sustainability marketing is only applicable to product-based industries and not service based industries b. Sustainability Marketing refers to the means that influence consumer behaviour towards more sustainable consumption c. Sustainability marketing is also referred to as enviropreneurial marketing d. Sustainability Marketing can be simply defined as creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers

What is NOT one of the ways Transformative Sustainability Marketing (TSM) may create change?Group of answer choicesuse upstream social marketingrely on the green consumer to make a changechange institutions to set negative incentives for conventional productschange institutions to set positive incentives for the development and use of sustainable products