In a 1968 experiment with Oregon State University undergraduates, Charles Goetzinger tested the mere-exposure effect, which asserts that attitudes toward unusual stimuli become more positive the more people are repeatedly exposed to those stimuli. He had a student come to class covered by a black bag; over time, the other students’ attitudes towards the bag-covered student shifted from hostility to curiosity to -------. Which choice completes the text with the most logical and precise word or phrase?affinityeliminatedeferenceeliminatepropensityeliminatetemerity
Question
In a 1968 experiment with Oregon State University undergraduates, Charles Goetzinger tested the mere-exposure effect, which asserts that attitudes toward unusual stimuli become more positive the more people are repeatedly exposed to those stimuli. He had a student come to class covered by a black bag; over time, the other students’ attitudes towards the bag-covered student shifted from hostility to curiosity to -------. Which choice completes the text with the most logical and precise word or phrase?affinityeliminatedeferenceeliminatepropensityeliminatetemerity
Solution
The most logical and precise word to complete the text would be "affinity". This is because the mere-exposure effect suggests that repeated exposure to unusual stimuli can lead to more positive attitudes. Therefore, it would make sense that the students' attitudes shifted from hostility to curiosity and finally to "affinity", indicating a liking or attraction.
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The mere-exposure effect encapsulates the tendency of individuals to cultivate an affinity or predilection for stimuli through recurrent exposure. This psychological principle underscores the influence of familiarity in forming positive attitudes, proposing that increased exposure to diverse stimuli results in elevated preference and comfort levels. The ramifications of the mere-exposure effect extend across various fields, including marketing, advertising, and human relationships. An in-depth exploration of this phenomenon offers a crucial understanding of the complex interplay between familiarity, perception, and the development of preferences.7 Mark For Review7According to the text, what is true about mere-exposure effect?A) Repeated exposure to stimuli increases liking and comfort, as familiarity plays a significant role in shaping positive attitudes.B) Repeated exposure to stimuli leads to familiarity making the specific task or activity mundane.C) Being exposed to stimuli repeatedly decreases comfort but improves a positive attitude.D) It highlights the fact that affinity and repeated exposure are closely interrelated.
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