A clothing company that offers a special line of maternity clothing for women to wear specifically during pregnancy engages in which form of segmentation?Multiple choice question.PsychographicOccasionLoyaltyGeographic
Question
A clothing company that offers a special line of maternity clothing for women to wear specifically during pregnancy engages in which form of segmentation?Multiple choice question.PsychographicOccasionLoyaltyGeographic
Solution
The clothing company is engaging in Psychographic segmentation. This type of segmentation divides the market into groups based on social class, lifestyle, or personality characteristics. In this case, the company is targeting a specific lifestyle group - pregnant women who need maternity clothing.
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