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what is a qualitative research approach

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what is a qualitative research approach

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Solution

A qualitative research approach is a method used in various academic disciplines, including social sciences, humanities, and natural sciences. This approach focuses on understanding the meaning individuals or groups ascribe to a social or human problem.

Here are the steps to explain what a qualitative research approach is:

  1. Nature of Qualitative Research: Qualitative research is exploratory and seeks to understand a particular issue, problem, or phenomenon from the perspectives of the local population it involves. It is used to gain an understanding of underlying reasons, opinions, and motivations.

  2. Data Collection: Qualitative research often involves the studied use and collection of a variety of empirical materials such as case study, personal experience, introspective, life story, interview, observational, historical, interactional, and visual texts.

  3. Data Analysis: The data collected is non-statistical and is analyzed through methods such as thematic analysis, content analysis, discourse analysis, etc. The aim

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