Qualitative sociology can be defined as:Question 4Select one:a.In-depth interviews, focus groups, and/or analysis of content sources as the source of its data.b.Virtual interactivity, online polls, and online gaming.c.Door to door sales pitches, cold calls, and press conferences.d.Statistical methods such as surveys with large numbers of participants.

Sociology is the scientific and systematic study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life.[1][2][3] Regarded as a part of both the social sciences and humanities, sociology uses various methods of empirical investigation and critical analysis[4]: 3–5  to develop a body of knowledge about social order and social change.[4]: 32–40  Sociological subject matter ranges from micro-level analyses of individual interaction and agency to macro-level analyses of social systems and social structure. Applied sociological research may be applied directly to social policy and welfare, whereas theoretical approaches may focus on the understanding of social processes and phenomenological method.

What are qualitative research surveys?List and discuss at least three types of qualitative research surveys.How can they benefit marketing departments?If you were a marketing manager tasked with conducting qualitative research, which survey method would you use? Why?

Context: DIFFERENTIATE BETWEEN QUALITATIVE AND QUANTITATIVE RESEARCH.

Which of the following is NOT a part of qualitative research?*2 pointsSurveys analyzed by statistical analysisFocus groupsObservationsFace-to-face interview

Which of the following belong to the pair of qualitative research design and data gathering instrument?a.Case Study:Questionnaireb.Phenomenology:Archivalc.Grounded Theory:Interviewd.Ethnography:Group discussion