What is the term for a mobile ad format that appears at the bottom of a mobile device's screen and stays there as the user scrolls?
Question
What is the term for a mobile ad format that appears at the bottom of a mobile device's screen and stays there as the user scrolls?
Solution
The term for a mobile ad format that appears at the bottom of a mobile device's screen and stays there as the user scrolls is called a "sticky footer ad."
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