BILLUND, Denmark (Achieve3000, July 22, 2020). Let's say you're spending the day building a LEGO model. You rummage through multitudes of multicolored bricks until you spot—aha!—exactly the sizes and shapes you're looking for. You arrange and assemble them, carefully constructing your masterpiece brick by brick. The reward for your stick-to-itiveness might be a car, a castle, or a character from your favorite movie. It could be a dinosaur, a donut shop, or a detailed replica of the International Space Station. Now imagine you had something else to show for your efforts…a paycheck!That's all in a day's work for LEGO model designers. These creative professionals earn a living by playing with the popular plastic construction toys. They develop the designs for the LEGO sets sold around the world, from simple products for young kids to monumental challenges for collectors. Open any LEGO box and you can see the results of hundreds of choices made by designers. They decide on the shapes, sizes, colors, and quantities of the pieces and how they fit together. Designers also determine how you can manipulate the assembled model.But not all their creations are destined to be packaged in a box and sold from store shelves. Designers also get to make the models used in LEGO movies, as well as plan and construct the miniature metropolises and larger-than-life figures at LEGOLAND theme parks. Imagine getting paid to build an 8-foot (2.4-meter) sculpture of Batman out of LEGO bricks—now that's a dream job with super fun benefits!Designers use their imaginations and problem-solving skills to turn ideas into reality, staying involved from conception to production. To develop a design, they use both hands-on and digital techniques. They might begin by settling down with a bunch of bricks, trying out different ideas and combinations. Once they've put together a workable physical model, they recreate their design virtually using animation software.What kind of education and experience do you need to land this gig? Many LEGO model designers studied 3-D (three-dimensional) arts or architecture in college. But the ability to transform a pile of plastic pieces into a masterful model is essential. That means one of the best ways to prepare for this job is to spend a lot of time…playing with LEGO! If you like to while away hour after hour up to your elbows in those beloved bricks, you could be building a strong foundation for a career.For LEGO model designers, creativity is key, so if you're interested in going pro, think outside the box. It's great to be able to follow diagrams and persevere through dozens (or hundreds!) of steps to build a packaged model, but coming up with your own creations can be even more constructive. The company suggests that would-be designers start by using LEGO bricks to copy real-world objects, then move on to envisioning fantastical creations fresh from their own imaginations.Need some inspiration to build on? The LEGO Group's website LEGO Ideas (ideas.lego.com) is a hub for dedicated LEGO fans of all ages. Kids, teens, and AFOLs (Adult Fans of LEGO) can share their creations with other LEGO enthusiasts, take part in activities and challenges, and enter contests to win prizes, including LEGO sets, shopping sprees, or even trips. So even if you're not ready to put together a plan for a career as a LEGO model designer, there are still some ways to play with these cool construction toys for fun and profit!Video Transcript: LEGO Hogwarts Castle Designer ReviewVideo credit: The LEGO GroupTO-DONOTESVOCABULARYQUESTION 2QUESTION 2 OF 8 2 / 8According to the Article, why is playing with LEGO one of the best ways to prepare for a job as a LEGO model designer?A.Because the ability to transform LEGO pieces into a masterful model is an important job qualificationB.Because the ability to persevere through dozens of steps to build a LEGO model is the most important job qualificationC.Because LEGO model designers must recreate a workable physical model virtually using animation softwareD.Because even if you're not ready for a career as a LEGO model designer, there are still ways to play with construction toys for profitSUBMITExtras© 2024 Achieve3000 Inc. and its licensors.All Rights Reserved.

Which of these is a statement of opinion?A.The opportunity to plan and construct the miniature metropolises and larger-than-life figures at LEGOLAND cannot be passed up.B.The education needed to land a job as a LEGO model designer includes studying 3-D (three-dimensional) arts or architecture.C.LEGO model designers decide on the shapes, sizes, colors, and quantities of the pieces and how they fit together.D.Kids, teens, and AFOLs (Adult Fans of LEGO) can share their creations with other LEGO enthusiasts at the LEGO Ideas website.SUBMITExtras© 2024 Achieve3000 Inc. and its licensors.All Rights Reserved.

Lego's effective strategy in portraying itself as a brand that encourages innovative thinking and creativity primarily exemplifies:

Which materials can be used in their basic form or developed in a variety of ways (e.g., Legos®)? a. open-ended b. anti-bias c. inclusive d. non-stereotypical

Required informationSkip to questionLEGO: Inspire the Builders of Tomorrow… Girls Included! This activity is important because in business, it is important to understand marketing. Marketing includes a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. The goal of this exercise is to apply marketing concepts to LEGO's expanded product line aimed at making their products attractive to young girls. Read the case and answer the questions that follow. LEGO’s Mission states, “To inspire and develop the builders of tomorrow.”1 The 2015 Annual Report from The LEGO group has a picture on the cover of an elementary school aged girl playing with LEGO's. Such an image would have been surprising a decade earlier, as LEGO has traditionally used targeted markets aimed at boys of the same age. Overtime, LEGO received pressure to develop product lines for girls, debunking the assumption that the builders of tomorrow are boys. In 2011, LEGO launched a new line called LEGO Friends. Along with other female-oriented lines, including LEGO Disney, LEGO Friends were marketed for young girls. LEGO also launched a LEGO Friends cartoon series.2 The LEGO Friends products were not without controversy. Many parents complained that the figures built for girls were more clunky than the figures available for boys. Parents also complained that, while other LEGO lines included characters engaged in heroic, meaningful, and important work, the LEGO Friends series initially featured shopping malls, nail salons, and other activities that were not attractive to parents. LEGO failed to recognize that parents who would encourage daughters to play with blocks were the same parents who would reject overly gender-biased products. In 2013, LEGO Friends added sets that included veterinarian clinics, tree houses, and camping adventures. By 2015, LEGO Friends was one of LEGO's top selling lines, competing with popular sets marketed to boys, including LEGO Star Wars, LEGO City and LEGO Ninjago. LEGO’s latest attempt to develop products for young girls includes a launch of LEGO DC Super Hero Girls, featuring characters like Batgirl, Wonder Woman, Harley Quinn, and Poison Ivey. A LEGO press release said, “The aim of DC Super Hero Girls is to provide children with a relatable world filled with aspirational characters, immersive stories, and action-packed missions that inspire girls aged 7-10 to be smart, courageous, and empowered to be an everyday Super Hero.3 1 “About Us.” LEGO.com, https://www.lego.com/en-us/aboutus/lego-group/policies-and-reporting/reports. Accessed 12 Feb 2020.2 “LEGO Expands DC Superheroes To Superhero Girls Sets In 2017.” Kastor’s Korner, http://kastorskorner.com/wp/lego-expands-dc-superheroes-sets-2017/. Accessed 12 Feb 2020.3 Ibid.When initially developing LEGO Friends products, LEGO appeared to define the market based on which of the following variables?Multiple ChoicegeographicpsychographicbehavioristicdemographicNone of the answers are correct.

Required informationSkip to questionLEGO: Inspire the Builders of Tomorrow… Girls Included! This activity is important because in business, it is important to understand marketing. Marketing includes a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas. The goal of this exercise is to apply marketing concepts to LEGO's expanded product line aimed at making their products attractive to young girls. Read the case and answer the questions that follow. LEGO’s Mission states, “To inspire and develop the builders of tomorrow.”1 The 2015 Annual Report from The LEGO group has a picture on the cover of an elementary school aged girl playing with LEGO's. Such an image would have been surprising a decade earlier, as LEGO has traditionally used targeted markets aimed at boys of the same age. Overtime, LEGO received pressure to develop product lines for girls, debunking the assumption that the builders of tomorrow are boys. In 2011, LEGO launched a new line called LEGO Friends. Along with other female-oriented lines, including LEGO Disney, LEGO Friends were marketed for young girls. LEGO also launched a LEGO Friends cartoon series.2 The LEGO Friends products were not without controversy. Many parents complained that the figures built for girls were more clunky than the figures available for boys. Parents also complained that, while other LEGO lines included characters engaged in heroic, meaningful, and important work, the LEGO Friends series initially featured shopping malls, nail salons, and other activities that were not attractive to parents. LEGO failed to recognize that parents who would encourage daughters to play with blocks were the same parents who would reject overly gender-biased products. In 2013, LEGO Friends added sets that included veterinarian clinics, tree houses, and camping adventures. By 2015, LEGO Friends was one of LEGO's top selling lines, competing with popular sets marketed to boys, including LEGO Star Wars, LEGO City and LEGO Ninjago. LEGO’s latest attempt to develop products for young girls includes a launch of LEGO DC Super Hero Girls, featuring characters like Batgirl, Wonder Woman, Harley Quinn, and Poison Ivey. A LEGO press release said, “The aim of DC Super Hero Girls is to provide children with a relatable world filled with aspirational characters, immersive stories, and action-packed missions that inspire girls aged 7-10 to be smart, courageous, and empowered to be an everyday Super Hero.3 1 “About Us.” LEGO.com, https://www.lego.com/en-us/aboutus/lego-group/policies-and-reporting/reports. Accessed 12 Feb 2020.2 “LEGO Expands DC Superheroes To Superhero Girls Sets In 2017.” Kastor’s Korner, http://kastorskorner.com/wp/lego-expands-dc-superheroes-sets-2017/. Accessed 12 Feb 2020.3 Ibid.While developing products for the LEGO DC Super Hero Girls line, the company should develop a marketing strategy based on which of the following bases, given that girls with certain personality characteristics are likely to be attracted to the products?Multiple ChoicepsychographicdemographicgeographicbehavioristicNone of the answers are true.