The "cost of product/service for customers" in terms of customer value typically includes:

a. Purchase cost: This is the initial amount that the customer pays to acquire the product or service. It is often the most obvious cost associated with the product or service.

b. Ongoing cost: These are the costs that the customer incurs to continue using the product or service. For example, a car has ongoing costs such as fuel, maintenance, and insurance.

c. Additional expenses: These are any other costs that the customer may incur as a result of using the product or service. For example, a customer may need to purchase additional accessories or services to fully utilize the product.

Therefore, the correct answer is a. Purchase cost, ongoing cost, and additional expenses. Manufacturing expenses, marketing and advertising costs are not directly borne by the customer and hence, are not included in the cost of product/service for customers. Customer satisfaction, while important, is not a cost borne by the customer.

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The "cost of product/service for customers" in terms of customer value typically includes:

a. Purchase cost: This is the initial amount that the customer pays to acquire the product or service. It is often the most obvious cost associated with the product or service.

b. Ongoing cost: These are the costs that the customer incurs to continue using the product or service. For example, a car has ongoing costs such as fuel, maintenance, and insurance.

c. Additional expenses: These are any other costs that the customer may incur as a result of using the product or service. For example, a customer may need to purchase additional accessories or services to fully utilize the product.

Therefore, the correct answer is a. Purchase cost, ongoing cost, and additional expenses. Manufacturing expenses, marketing and advertising costs are not directly borne by the customer and hence, are not included in the cost of product/service for customers. Customer satisfaction, while important, is not a cost borne by the customer.

Knowee AI · Accepted Answer

The "cost of product/service for customers" in terms of customer value typically includes:

a. Purchase cost: This is the initial amount that the customer pays to acquire the product or service. It is often the most obvious cost associated with the product or service.

b. Ongoing cost: These are the costs that the customer incurs to continue using the product or service. For example, a car has ongoing costs such as fuel, maintenance, and insurance.

c. Additional expenses: These are any other costs that the customer may incur as a result of using the product or service. For example, a customer may need to purchase additional accessories or services to fully utilize the product.

Therefore, the correct answer is a. Purchase cost, ongoing cost, and additional expenses. Manufacturing expenses, marketing and advertising costs are not directly borne by the customer and hence, are not included in the cost of product/service for customers. Customer satisfaction, while important, is not a cost borne by the customer.

What does the "cost of product/service for customers" include in terms of customer value?Question 20Answera.Purchase cost, ongoing cost, and additional expensesb.Manufacturing expensesc.Marketing and advertising costsd.Customer satisfaction

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