Dear Shah,Thank you for your interest in our Digital Designer position. I've reviewed your application and there isn't enough of a match with our specific needs to continue the process at this time. While I'd like to provide specific feedback, time/space constrains me. This said, I’m personally all about helping others; we’re all in this thing together. A few overarching notes that might help you with other applications. Take these suggestions as merely suggestions, give them whatever value you believe they might provide, and please thumb your nose at whatever you believe doesn’t apply to you; the last thing I want to do is be perceived as preaching. I also want to decrease undue expectations that you might get an interview when your application may have little chance. I review many, many, many resumes and cover letters every day. I’m old school so no keyword searches or AI. I’m looking for *very* specific information about you, using the job description (JD) as THE critical first screen. The more you can quickly check off key concepts from the JD, the better the chances you’ll make it past this (crucial) step. Addressing the requirements of the JD upfront in your cover (versus sharing everything you’ve done and technical knowledge) intuitively makes sense in this context. Make your content relevant to the description and don’t assume I know all your tribal vernacular. And make sure your LinkedIn profile has similar details as your resume. It’s not possible to say yes if all you list are skills on your profile and you haven’t included a resume/cover. From an “understanding the customer” POV, while I love presenting outliers, my success is judged by how closely I can meet the JD's requirements. For example: this JD requests competencies such as Brand Experience, Collaboration & Brainstorming, and Storytelling. Grid systems and responsive design are also highlighted. Minimum three years of experience. Merely mentioning these topics in your cover or resi will undoubtedly peak my interest. Doesn’t have to be lengthy either.  Checking off these requirements will heighten my curiosity, reveal you've actually read the JD, and your application will undoubtedly get a thorough review (versus a skim), which is what you want.And if you don’t meet the main requirements, you may not want to apply. Again, you may be setting an unrealistic expectation you might land an interview. Net sum: Helping me, helps you. You want me as your advocate! (I chime in on all final huddles.) Including a one or two line description of your employers can be EXTREMELY helpful to Mr. Ignorant here. Is it a start up? If so, how many rounds of funding? An enterprise and if so, what business unit? An agency?  If so, what kind of clients have you worked with? Without this information, I’m lost and I don’t have the bandwidth to research unless I’m really interested --> at this stage, given the application load, recruiters typically are looking more so for reasons to pass on you and move to the next application to finish that task than to promote you… And you want to be promoted! We like numbers.. impact. How did your work impact metrics? The actual numbers aren’t as important (and they should be supportable!) as the overall mindset we’re looking for.I love learning how people spend their “Life” time. I’m hiring humans not automatons. The more human you can make your presentation, the better you’ll do…at least with this outlier who still reviews every line. Remember, it’s all about making it past this first screen… The amount of time you spend creating a *brief* customized cover––and really assessing if you are a good fit––will be offset by the satisfaction of knowing you actually have a shot. Quality, not quantity…And note: your changes may not yield any game-changing results though I can confidently say you’ll definitely get more in depth reviews by recruiters, which is what you want!I wish you every success with your job search and thank you again for your interest in Prescriber Point.Best of randomness, Lawler