Victoria is collecting money for her favourite local charity, which is something she does every year around Christmas. This year, she wants to use a strategy that will ensure people will donate for many years to come. Which would be the best technique for Victoria to use?A.Door-in-the-face techniqueB.Ask for a very large donation and then a very small donationC.Ask for a very large donation every timeD.Foot-in-the-door techniqueSubmit
Question
Victoria is collecting money for her favourite local charity, which is something she does every year around Christmas. This year, she wants to use a strategy that will ensure people will donate for many years to come. Which would be the best technique for Victoria to use?A.Door-in-the-face techniqueB.Ask for a very large donation and then a very small donationC.Ask for a very large donation every timeD.Foot-in-the-door techniqueSubmit
Solution
The best technique for Victoria to use would be D. Foot-in-the-door technique. This technique involves getting a person to agree to a large request by first setting them up by having them agree to a modest request. The idea is that if you can get someone to agree to a small initial request (the foot in the door), they are more likely to agree to a follow-up request. This could ensure people will donate for many years to come as they have already agreed to a smaller commitment and may feel more inclined to continue donating.
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