Question 6 A digital marketer changes an ad’s call to action from “Order online” to “Save 15% now”. They test the ad’s performance to determine if the change improved sales across their campaigns. What test did they use to determine the ad’s performance? 1 point An ad variation test A campaign variation test A customer-based test A comparison test

Question 7 Fill in the blank: Digital marketers can make minor text changes to ads without fully testing them, especially since A/B tests _____. 1 point require multiple campaigns take time and budget produce minimal results store all user data

Pretests areGroup of answer choicestests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.tests conducted among company personnel to determine which advertising campaign most closely matches the firm’s goals and objectives.tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement.sample ad campaigns submitted by competing advertising agencies before receiving a formal contract for that account.

To determine if consumers can recognize an ad, marketers often use a(n) test. (Enter one word in the blank.)

Question 8 A digital marketer views the results of an A/B test in a table. The table contains clicks and impressions as either a positive or negative percentage. What do these metrics indicate? 1 point The amount of change there was between the two variations tested The amount of budget spent on each variation That the second variation should be used permanently That the first variation should be used permanently

Krishiv wants to optimize the ad copy to improve the performance of his Google Ads campaign. Which factor should he consider first?The ad's call-to-action (CTA)The ad's position on the search results pageThe ad's relevance to the user's search queryThe ad's display URL