Marco and Daisy run a toy store named “Twinkle Toyland” in San Diego. To monitor and manage the growing demand for their toys and serve customers more efficiently, they started a website with online ordering and payment facilities. They also created a Facebook fan page for their business. This is an example of the:Group of answer choicesSocietal marketing conceptFunctional marketing conceptHolistic marketing conceptTraditional marketing concept

If Marco decides to sell his pet products through an online distribution company, such as Amazon, then what type of intermediary is this?Multiple Choicebrokerretailere-tailerwholesalerinternet tailer

Before launching a new line of toys, Toys Inc. used the method of historical analogy to obtain a forecast. In this scenario, Toys Inc.: Group of answer choicesnoted the behavior of its current customers while they use their products.used a panel of experts, whose identities were kept confidential from one another, to respond to a sequence of questionnaires.noted the consumer response to similar previous products to marketing campaigns and used the responses as a basis to predict how the new marketing campaign might fare.used a brainstorming session among a group of experts to draw new ideas.

The product-development team at Bernard’s Toys is tasked with determining what toys children want before designing new products and accessories. To determine what customers want, the team would engage inMultiple Choicestandardization.marketing research.corrective actions.total quality management.

Which of the following companies uses a direct marketing channel?A.Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwideB.Germfight, a factory that manufactures dental products that it distributes only to selected department storesC.Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail StoreD.Holly Wreaths who makes and sells Christmas ornaments to customers via her online click-to-order catalogs

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?Select 2 Correct ResponsesShoppingVideoDiscoveryDisplaySearch