Question 4You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals? 1 pointPaid social media Conversion social media Organic social media Multi-platform social media

As part of a marketing project, a company clarifies who their audience is and which social platforms to use. Which one of the five pillars of social media marketing does this represent? 1 pointPaid social media Analytics and reportingPlanning and publishingListening and engagementStrategy

Question 6What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.1 point Platforms that offer the most competition for a companyPlatforms that a company has not advertised onPlatforms that a company has an established audience on Platforms that a company is familiar with

Question 1 of 423851274Which of the following can businesses achieve by using social media?Attract new audiencesBuild a good reputation with customersMeet sales goalsIncrease traffic to their websiteQuestion 2 of 423851274Fill in the blank:Businesses should focus on social media platforms with _______.The biggest reputationThe most expected engagementA relevant audienceThe most usersQuestion 3 of 423851274Which of the following is an example of a social media goal?Acquire genuine reviews on productsDrive more traffic to your storeDevelop one-way communication with customersMimic your competition's approachQuestion 4 of 423851274Which details should you look to include on a business profile page on social media?Details about the CEOLink to a local listing site you're onDescription of the businessCost of products and services

Which step is the final step of an effective social media campaign?Multiple choice question.Following up with customers who indicate interestMeasuring the effectiveness of the campaignEngaging customers to create interest

Find a successful campaign of your choice, explain how the brand hasused paid social media advertising to achieve its campaign success (Pleaseindicate the social media channel, explain why this social media platform hasbeen chosen, its ad placements, explain how the ad placements work andthe results – only one social media channel is required)