Question 5Generation Z customers are likely to have several financial relationships going on at the same time and gradually they slide towards the most favorable pull. To create this pull, financial service providers needs to create offerings that are: Select FOUR.1 pointPersonalizedSnack sizeSensitive to integrityComprehensiveInnovativeMobile only

Question 3Which of the following characteristics do we associate with the new digital customer, being part of the Generation Z?Select all that apply!1 pointSticking with their choices Focused on innovationLacking brand loyaltyTechnically illiterate Insisting on convenienceAlways connected

1. Value Proposition 2. Customer Segment 3. Customer Relationship 4. Channels 5. Key Activities 6. Key Resources 7. Key Partners 8. Revenue 9. Costs

Sunrise Banking is a multinational financial services company that customizes its marketing strategies to meet the needs of different customer groups. For its soon-to-be-retired customers, it advertises reverse mortgages. For customers in their 20s, it promotes savings accounts. For customers in their 30s, it promotes home loans. For customers in their 50s, it advertises its wealth management services. Which of the following market segment approaches is best illustrated in this scenario?Multiple Choicemultisegment approachmass-market approachniche-market approachconcentration approach

Directions for questions 4 to 6: Each of the following questions presents 4 statements of which 3, when placed in appropriate order would form a contextually complete paragraph. Pick the statement that is not part of that context and indicate the number corresponding with it in the box provided below each question“Within the consumer finance business, we have successfully scaled up our home finance and mortgage business,” he said.Leading Indian brokerages – also called as financial services firms – such as Motilal Oswal Financial Services, IIFL (Indian Infoline Groupe) and Edelweiss Financial Services have a presence in the home finance space with a sizeable loan book size.“India’s mortgage finance market is largely under – penetrated compared with the rest of the world, providing sufficient opportunity for housing financiers to step up their housing credit,” R. Venkataraman, M.D and Co Promoter, IIFL Group said.IIFL extends home finance through its 100 percent subsidiary Indian Infoline Housing Finance Ltd.

Select all that applyInvestment dealers provide advice to clients on ______.Multiple select question.corporate restructuringmergers and acquisitionsthe timing of salesthe internal sales growth strategy