What is ROAS (return on ad spend)?1 pointHow much revenue is gained versus how much was spentThe process of using concrete information about customer behaviors The average revenue generated by customers over a certain period of timeThe number of ads created by a business

Which type of automated bidding strategy is Target return on ad spend (ROAS)?Awareness-based biddingConsideration-focused biddingConversion-focused biddingRevenue-focused bidding

2.Question 2The total revenue generated by an ad campaign divided by the total ad spend (how much you spend on the ad campaign) is the formula for which KPI?1 pointReturn on Ad Spend (ROAS)Cost per leadAd Recall LiftCost per visit

Select all that applyWhich statements correctly describe return on investment (ROI)? (Choose every correct answer.)Multiple select question.It is sometimes referred to as return on assets (ROA).It is normally calculated using net income as the measure of the return.It is normally calculated using average total assets as the measure of the investment.It is calculated by dividing the average net income by the average total assets.It is calculated by dividing net income earned during the year by the total assets at the end of the year.

Question 1What are the different ways to calculate return on investment (ROI)? Select all that apply.1 pointAdd the predicted sales growth to the revenue earned during the marketing campaign and then divide by the advertising cost.Use customer lifetime value, which is the average revenue generated per customer over a certain period of time. Subtract the marketing cost from the total sales growth during the period the campaign was run and then divide the result by the marketing cost.Calculate the revenue generated, divided by the amount spent on advertising during the campaign.

Question 1 What are the different ways to calculate return on investment (ROI)? Select all that apply. 1 point Add the predicted sales growth to the revenue earned during the marketing campaign and then divide by the advertising cost. Use customer lifetime value, which is the average revenue generated per customer over a certain period of time. Subtract the marketing cost from the total sales growth during the period the campaign was run and then divide the result by the marketing cost. Calculate the revenue generated, divided by the amount spent on advertising during the campaign.