Which of the following does NOT affect consumers’ cognitively based attitudes when the processing effort is extensive? Source credibilityCompany reputationArgument qualitySource attractiveness
Question
Which of the following does NOT affect consumers’ cognitively based attitudes when the processing effort is extensive? Source credibilityCompany reputationArgument qualitySource attractiveness
Solution
Source attractiveness does NOT affect consumers’ cognitively based attitudes when the processing effort is extensive.
Here's a step-by-step explanation:
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Source credibility: This refers to how trustworthy and knowledgeable the source of information is perceived to be. When consumers put a lot of effort into processing information, the credibility of the source can significantly affect their attitudes.
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Company reputation: This can also affect consumers' attitudes during extensive processing. A company with a good reputation is more likely to be trusted and perceived positively by consumers.
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Argument quality: The strength and validity of the arguments presented can greatly influence consumers' attitudes, especially when they are putting a lot of effort into processing the information.
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Source attractiveness: This refers to how physically attractive the source of information is perceived to be. While attractiveness can influence attitudes, it is less likely to have an impact when consumers are extensively processing information based on its content and logic. Therefore, source attractiveness does not affect consumers’ cognitively based attitudes when the processing effort is extensive.
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