Which of the following consumers visited a convenience retailer?Multiple ChoiceBecause she was starting to get a headache, Ilise stopped by CVS to pick up some generic-brand ibuprofen.Tony purchased all of his holiday gifts off Amazon.com this year.Farah needed to set up a checking account, so she visited a local branch of Wells Fargo.Soraya was starving and stopped in at the 7-Eleven to purchase a bag of pretzels. Although it cost 50 cents more than she'd usually pay, she bought it anyway.Josiah was unable to find a rain coat because the store only had a few and they didn't have his size.

What are some examples of products you've purchased impulsively due to consumerist influences?

Which of these retailers would Professor Fader describe as highly customer centric?1 pointNordstromNone of themWalmartStarbucksAll of themApple

2. Describe the target customer for this retailer.

Which type of products is MOST influenced by brand awareness when it comes to purchasing decisions?Multiple choice question.Goods that the consumer spends a lot of time researchingGoods purchased frequently or habituallyGoods purchased infrequentlyGoods never purchased before by the consumer

Which of the following is NOT a type of retailer that falls under the general merchandise retailing category?Multiple choice question.Off-price retailersWholesalersSpecialty storesDepartment stores