"The Impact of Influencer Marketing in the Digital Landscape"

What is the primary objective of influencer marketing in the digital space?Question 5Select one:a.To reduce advertising costsb.To improve search engine rankingsc.To increase brand awarenessd.To boost website traffice.To generate leads

When do you think companies should use influencer marketing?

Tendo como referência o mercado de trabalho para os digital influencers, analise as sentenças a seguir: I. Alguns estudos já apontam que o volume de digital influencers é superior ao de profissões tradicionais, como arquitetos e dentistas.II. A classe dos influenciadores digitais adquiriu tamanha representatividade, que passou a ser incorporada nas estratégias de marketing e comunicação das empresas.III. Entre as principais atividades de quem trabalha com influência estão o planejamento estratégico, o planejamento criativo e a gestão de campanhas.IV. Levantamentos detectam que os digital influencers geralmente são pessoas mais velhas, que trabalham com influência digital há cerca de três anos, em sua maioria em cargos de analista. Estão corretas as seguintes sentenças: A I e II, apenas B II e IV, apenas C I e III, apenas D I, II e III, apenas E I, II e IV, apenas

5 Recommendations for the study about the impact of digital marketing on organizational performance

The study recommends that firms should only put their resources on those digital strategies that have greater impact on sales performance. . In order for digital marketing strategies to be effective, all the stakeholders have an obligation to support the adoption and implementation of digital marketing processes as no department within an organization is independent. Due to the high growth rate of social communities most businesses ought to realize the potential of digital marketing in reaching the larger audience. The study recommends that the sooner the marketers dive in and begin experimenting in the Digital Marketing Platforms, the more successful they will be in the future. The use of digital communication platforms is important to organizations so as increase their visibility and increase their customer base and improve on the sales performance. The study further recommends that organizations should come up with digital marketing strategies such as driving traffic. This includes keyword strategy where the organizations insert related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic. Website optimization is also recommended to ensure that their website is optimized and functioning at its best is essential since people don’t want to visit a website that doesn’t work properly. Paraphrase the above statements