Mr. Cuomo is considering two internet retailers for his investment. He is a conservative person and is concerned about the impact of the change of future sales on the profitability of the two retailers. However, the future sales of the two retailers are influenced by market and economic factors and are difficult to predict. Two internet retailers have the following financial data this period (in Millions): ILoveShopping.com All-Online.com Sales $120$186 Variable costs 70150 Fixed costs 3024 Net income $20$12 Which of the statements is TRUE?Group of answer choicesILoveShopping will have a smaller loss in a market downturn.The net income of ILoveShopping is less influenced by changes in sales.The net income of All-Online is less influenced by changes in sales.Mr. Cuomo likely prefers ILoveShopping because the total cost is smaller
Question
Mr. Cuomo is considering two internet retailers for his investment. He is a conservative person and is concerned about the impact of the change of future sales on the profitability of the two retailers. However, the future sales of the two retailers are influenced by market and economic factors and are difficult to predict. Two internet retailers have the following financial data this period (in Millions): ILoveShopping.com All-Online.com Sales 186 Variable costs 70150 Fixed costs 3024 Net income 12 Which of the statements is TRUE?Group of answer choicesILoveShopping will have a smaller loss in a market downturn.The net income of ILoveShopping is less influenced by changes in sales.The net income of All-Online is less influenced by changes in sales.Mr. Cuomo likely prefers ILoveShopping because the total cost is smaller
Solution
The statement that is true is: "The net income of All-Online is less influenced by changes in sales."
Here's why:
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Calculate the contribution margin ratio for both companies. This ratio is calculated as (Sales - Variable Costs) / Sales. For ILoveShopping.com, it's (120-70)/120 = 41.67%. For All-Online.com, it's (186-150)/186 = 19.35%.
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The company with the lower contribution margin ratio (All-Online.com) is less influenced by changes in sales. This is because a lower contribution margin ratio means that a larger portion of each dollar of sales is consumed by variable costs, leaving less to be affected by changes in sales volume.
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Therefore, the net income of All-Online.com is less influenced by changes in sales. This makes All-Online.com potentially a safer investment for Mr. Cuomo, given his conservative nature and concern about the impact of future sales changes on profitability.
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