Multiple Choice QuestionWhen a firm prices a new product very high to make optimum profit while there is little competition, it is said to be using ______.Multiple choice question.a penetration strategya price skimming strategyprice discountingpsychological pricing
Question
Multiple Choice QuestionWhen a firm prices a new product very high to make optimum profit while there is little competition, it is said to be using ______.Multiple choice question.a penetration strategya price skimming strategyprice discountingpsychological pricing
Solution
The correct answer is:
b. a price skimming strategy
Explanation: Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. This is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price.
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