Every test card should list a metric that includes the data you will measure as part of the experiment. Given the metrics listed below, select the best metric.Group of answer choicesWe will measure if we are successful.We will measure each person coming to our booth and the number of pre-orders we make.We will measure if people want our product.We will measure everything they say and do in order to get 80%.

Every test card should list the success criteria for your experiment metric. Given the criteria listed below, select the best criteria.Group of answer choicesThe hypothesis is supported if 5% of website visitors add an item to their shopping cart.The hypothesis is supported if everyone likes it.The hypothesis is supported if feedback is positive.The hypothesis is supported if it sells.

What is generally the BEST way to measure accuracy in a set of laboratory results?Group of answer choicesModeStandard deviationMedianMean

How does experimentation contribute to a best-in-class measurement approach?Experiments help assign credit across touchpoints.Experiments are used to drive a macro budget strategy.Experiments are a way to validate and test insights.Experiments assist in the collection of multiple data points

After you have turned the assumptions underlying your idea into clear hypotheses that you can test, how do you identify the most important hypothesis to test first?Group of answer choicesSurvey customers and ask them what hypotheses you should test.Build the product or service and test if customer will buy it.Identify the first hypotheses for which you can run an experiment to test today.Identify the hypotheses that must be true for the idea to work and for which you do not have any concrete evidence from the field.

Every test card includes a hypothesis. Well-formed business hypotheses describe a testable, precise, and discrete thing you want to investigate. Testable means it can be shown as true (validated) or false (invalidated) based on the evidence you collect in your experiment. A precise hypothesis states what success looks like, ideally, in terms of the what, who, and when of your assumptions. A discrete hypothesis describes only one distinct, testable, and precise thing you want to investigate.Select the most well-formed business hypotheses.Group of answer choicesCustomer interviewsWe believe that customers want our product.We believe that we will get 60 visitors to our website.We believe millennial parents with kids ages 3–7 will spend $20 to pre-order curated building puzzles that match their kids’ education level.We believe that Generation Z prefers Instagram over retail and therefore are much more willing to purchase anything we sell as long as we use Instagram.