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Modern mass retailing included all of the following EXCEPTGroup of answer choicesThe increased importance of the general merchantThe use of modern advertising to encourage the desire for new products.Goods sold at high volume but low costThe rise of chain storesAn emphasis on selling consumer goods

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Modern mass retailing included all of the following EXCEPTGroup of answer choicesThe increased importance of the general merchantThe use of modern advertising to encourage the desire for new products.Goods sold at high volume but low costThe rise of chain storesAn emphasis on selling consumer goods

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Solution

The option that does not belong to the characteristics of modern mass retailing is "The increased importance of the general merchant". In the context of modern mass retailing, the role of the general merchant has actually decreased. This is because modern mass retailing often involves large chain stores or online platforms that sell a wide variety of products, often bypassing the need for a general merchant. The other options, such as the use of modern advertising, selling goods at high volume but low cost, the rise of chain stores, and an emphasis on selling consumer goods, are all typical features of modern mass retailing.

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1.Selling of goods to consumers in small quantities as per their need at ________________________ prices. 2. Wholesalers act as a link between _________________ and the retailer. 3. A retail store deals primarily with sales ____________________ in retailing. (a) volume (b) location (c) places (d) value 4. The term ‘wholesale’ means the selling of goods for business use or for ________________ purpose. (a) sale (b) resale (c) post sale (d) None of the above 5. The term ‘retailing’ refers to a business deal in which the seller sells in large quantities as per the need of the customer. (T/F) 6. What do you understand by the term ‘Retail’? 7.What are the essential requirements of a retailer? 8. List down the retailer’s services to the customer.

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