Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.Which of the following actions should Bobbi take to identify opportunities for online business growth?

Market Research: Bobbi should conduct thorough market research to understand the online market for protein shakes. This includes identifying her target audience, their preferences, and buying habits. She should also look at her competitors, their strategies, and their market share.

SWOT Analysis: Bobbi should conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for her business. This will help her identify her company's strengths and weaknesses, and the opportunities and threats in the online market.

Online Presence: Bobbi should establish a strong online presence. This includes creating a user-friendly website and active social media accounts. She should also consider using SEO (Search Engine Optimization) strategies to increase her website's visibility on search engines.

E-commerce: Bobbi should consider selling her products directly from her website or through other popular e-commerce platforms. This will make it easier for customers to purchase her products.

Digital Marketing: Bobbi should invest in digital marketing strategies such as email marketing, content marketing, social media marketing, and PPC (Pay Per Click) advertising. These strategies will help her reach a larger audience and increase sales.

Customer Feedback: Bobbi should regularly seek feedback from her customers. This will help her understand what her customers like or dislike about her products, and she can use this information to improve her products and services.

Analytics: Bobbi should use analytics tools to track her online sales and customer behavior. This will help her understand which strategies are working and which ones need improvement.

Partnerships: Bobbi should consider partnering with fitness influencers or bloggers who can promote her products to their followers. This can help her reach a larger audience and increase sales.

Continuous Learning: The online market is constantly changing, so Bobbi should always be learning and adapting to new trends and technologies. This will help her stay competitive and grow her online business.