Select all that applyThere are differing perspectives on what constitutes creative advertising. At one end of the spectrum are those who argue that advertising is creative only if it ______ and the other end of the spectrum are those who say it must have ______.Multiple select question.educates the consumeran understanding of the brandartistic or aesthetic value and originalitysells the product
Question
Select all that applyThere are differing perspectives on what constitutes creative advertising. At one end of the spectrum are those who argue that advertising is creative only if it ______ and the other end of the spectrum are those who say it must have ______.Multiple select question.educates the consumeran understanding of the brandartistic or aesthetic value and originalitysells the product
Solution
The question is asking you to select all the options that could potentially fill in the blanks in the sentence. The sentence is discussing two different perspectives on what makes advertising creative.
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The first perspective argues that advertising is only creative if it "educates the consumer" and "sells the product". These options fit into the first blank because they are actions that an advertisement can take that have a direct impact on the consumer.
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The second perspective argues that for advertising to be creative, it must have "an understanding of the brand" and "artistic or aesthetic value and originality". These options fit into the second blank because they are qualities that an advertisement can possess that make it stand out and be memorable.
So, all four options apply: "educates the consumer", "sells the product", "an understanding of the brand", and "artistic or aesthetic value and originality".
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