Question No. 10Directions for questions 10 to 13: Select the best answer for each of the following questions based on the information given in the texts.Till yesterday, marketers looking for a celebrity endorser were, in a sense, spoilt for choice. All that was required of them was to put a large enough sum of money on the table, and they could pick and choose from a pantheon of Bollywood actors and cricketers. But all that changed when the Board of Control for Cricket in India decreed that cricketers can henceforthendorse no more than three brands.Which of the following could be a consequence of the above?The scramble for Bollywood celebrities is all set to intensify.Not everyone agrees that marketers see cricketers and Bollywood stars as being mutually replaceable as endorsers.In the endorsement game, size increasingly matters, and with just six-seven bankable stars around, the competition is fierce.Even companies that compete with one another aren’t entirely averse to hiring the services of the same endorser.

Question 21Next→While contracting with celebrities to endorse a company's brand adds to the competitive power of its product offering vis-a-vis the offerings of rivals, one of the big risks in deciding how much a company can afford to bid for an upcoming celebrity isoverestimating how much the company will be able to raise the prices it charges for branded footwear (should it be the winning bidder).underestimating how much the number of branded pairs sold will increase, not shipping enough pairs to distribution warehouses to avoid lost sales, and thereby earning less profits than could have been earned from celebrity endorsement contracts.underestimating how much to cut spending on advertising to help cover some/most of the contractual payments to the celebrity, thus resulting in lower profits than could have been earned.misjudging whether the company will have adequate cash flows to pay the contracted amount to the celebrity and potentially having to cut dividend payments to shareholders to generate added cash to cover the required contract payments.overestimating the size of the gains in branded sales volume and revenue that the company is likely to realize should it be the winning bidder and, therefore, bidding more than the celebrity's endorsement turns out to be worth.Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation.Copyright © 2024 by Glo-Bus Software, Inc. ver: 98850←PreviousNext→

Select all that applyWhat does a brand need in order to be somewhat protected from competition from other firms and price competition? (Choose every correct answer.)Multiple select question.A celebrity endorsementA hard plastic packageAn established track record in the marketA loyal customer base

irections for questions 10 to 13: Each question consists of a few sentences based on a topic. Some of the sentences are grammatically incorrect or inappropriate. Select as your answer the option that indicates the grammatically correct and appropriate sentence(s).Indians naturally make excellent sports presenters primarily because of two basic traits.First is their knowledge of the game, which one might guess comes naturally to them, and secondly and more important, a deep and abiding passion.Alan Wilkins, a cricket analyst and commentator, was in Mumbai as the judge of Mumbai auditions for Cricket commentators and was taken aback by both the quality as well as the depth that some of the participants had.Youngsters, software and corporate professionals, and others were there to prove that they have it in them to be the next face of cricket presentation in India.It was fascinating though some of them actually brought out a uniquely fresh perspective to the art of cricket presentation.

Celebrities, sportstars and social media influncers who promote products must follow rules set by which consumer agency?

Firms are willing to spend lots of money, such as on very expensive Super Bowl ads, to market a brand in order to Blank______.Multiple choice question.overwhelm consumers perceptionbe able to develop the brand personality over timebe competitive in commodity marketsbuild brand awareness