Which statement about licensing management in fashion and luxury is correct?1 pointApparel and shoes are the two most important licensed categories in fashion and luxury.The licensee is the brand owner and the licensor takes care of the strategy's execution.The licensee develops prototypes according to licensor’s design direction and manufactures the sample collection

0.Question 10Which statement about licensing management in fashion and luxury is correct?1 pointIn fashion licensing started in Italy in the '50s to support the extension of the griffe on core categories.The licensee has full control of creativity in communication strategies (institutional, brand).The licensing key success factor is the professional management of the licensing partnership (contract, management of details, approvals).

Question 7Which of the following statements about the business model of luxury brands is correct?1 pointLuxury brands are usually independent companies owned by families.Brands in accessible luxury tend to focus on design and manufacturing.Luxury brands value proposition is about timelessness, heritage, and exclusivity.

Which of the following statements about the business model of luxury brands is correct?1 pointLuxury companies sell mainly through indirect/wholesale channels.French luxury companies tend to control the entire value chain from manufacturing to retail.The key product category for luxury brands is apparel.

Which among the following statements about authority brands is correct?1 pointThey focus on patents, innovation, and distinctive styles or products and are enriched by experiential product benefits.These brands are carriers of universal values and stories that they express through a wide range of products characterized by instantly recognizable codes.These brands have the power to influence by virtue of their timelessness and are enriched by social product benefits.

Question 3What is the difference between fashion and luxury?1 pointFashion is about apparel while luxury is about durable products.In fashion the brand heritage is crucial while in luxury the designer persona is key for success.Fashion is driven by seasonality, while luxury is not.