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The term used today to describe everything from paying customers to say positive things on the Internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific websites is marketing.

Question

The term used today to describe everything from paying customers to say positive things on the Internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific websites is marketing.

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Solution

The term used to describe such marketing strategies is "Affiliate Marketing". This type of marketing involves a business rewarding one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It can also include strategies like paying customers to say positive things on the internet or setting up multilevel selling schemes.

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