Conventional theories of rhetoric hold that presenting information as coming from credentialed experts increases that information’s credibility. When communications researcher Sungkyoung Lee and her colleagues tested messages seeking volunteers for clinical trials, however, they found that participants in their study judged recruitment messages from former trial volunteers as significantly more credible than messages from doctors (i.e., credentialed experts). One reason for this may be that the doctors’ status as credentialed experts wasn’t ignored but rather was outweighed by participants’ views of the experiential relevance of the two types of messengers; that is, participants may have reacted the way they did because ______14 Mark For ReviewWhich choice most logically completes the text?A) participants regarded the experiences of both the doctors and former trial volunteers as relevant to the subject of clinical trials but were skeptical of the doctors’ status as credentialed experts.B) the fact that former trial volunteers went through the same experience that participants were contemplating while doctors did not was more important to participants than the doctors’ status as credentialed experts was.C) messages from former trial volunteers depicted clinical trials as being more positive experiences than did messages from doctors.D) participants did not have enough experience to evaluate the credibility of the doctors’ messages but did have enough experience to evaluate the credibility of former trial volunteers’ messages.

When patients take an active role in medical encounters they are enacting a “rhetoric of agency.”Group of answer choicesTrueFalse

The study of rhetoric is the study of persuasion.

Which of the following variables moderates the influence of expert testimony:Group of answer choicesExpert testimony that is concretely linked to trial evidence is more influential than testimony that leaves the link implicitExpert testimony based on clinical judgment is more influential than is testimony based on actuarial predictiontestimony that presents a qualitative description of the degree to which two forensic samples match is more persuasive than testimony that presents the match in quantitative termsall of the abovenone of the above

A recipient of a message who sees the source as knowledgeable and experienced and trusts the source to give unbiased objective information, illustrates that there are two dimensions to credibility: ______.Multiple choice question.expertise and trustworthinessopinionated and forcefulhonesty and dishonesty

With the nation in the grip of a viral pandemic, citizens rely on briefings by the President and a team of experts for information and guidance. The President's staunchest supporters, however, believe that one of the medical experts is plotting against him when he contradicts the President's occasionally false or unrealistic statements. As evidence, the supporters seize upon an old photograph of the expert with a former political rival of the President. In this example, the President's supporters BEST illustrate: