Complete the sentence.The maxim ‘the medium is the message’ refers to the idea that:Group of answer choicesthe medium through which information is communicated is more important to consider than its content.the content of a media text conveys important ideological messages that we need to consider when conducting textual analysis.it is likely that everyone will understand the intended message behind the medium.cultural relativism is more useful than technological determinism when understanding the impact of the media on our behaviours.

According to paragraph 3, the phrase ‘the medium is the message’McLuhan’s views regarding communication media crystallised in his 1964 book Understanding Media: The Extensions of Man. This work is often reduced to the commonly quoted phrase ‘the medium is the message’, yet ironically, this is one of the most misunderstood phrases of the twentieth century. Many people believe that ‘the medium’ refers to the mass media, whether it be television, radio or the Internet, and that ‘the message’ means the content or information carried by the mass media. When people put these two ideas together, they mistakenly jump to the conclusion that ‘the medium is the message’ means that the medium is much more important than the content it carries, or that McLuhan meant that content was inconsequential. McLuhan’s point is both more subtle and more interesting.(2 Points)A - was not invented by McLuhan.B - is both widely used and misjudged.C - states that content is not important.D - was a criticism of the mass media.

The claim made by Marshall McLuhan is that __________.A.“media is simply a process that has nothing to do with the information they transmit”B.“there can be no objective truth”C.“the medium is the message” because inevitably it shapes what it transmitsD.“media is always in the middle”

McLuhan’s analysis of the media may be summed up in the phrase __________.A.“Transmission requires permission.”B.“The medium is the message.”C.“Only media knows where media goes.”D.“They call it a ‘medium’ because it is rarely well done.”

What is one unique way in which the medium of TV can affect a message?A.By allowing the audience to review information and reflect on itB.By limiting the amount of coverage any one topic getsC.By reporting some types of information but ignoring other typesD.By using images and sound to give information context

The communication is the medium (e.g., print, television, radio) that carries the message from the firm to the consumer.