What key concept BEST fits the goal of benefit Segmentation ?*2 pointsCustomer finances.Customer goals.Customer Service.Customer advantage
Question
What key concept BEST fits the goal of benefit Segmentation ?*2 pointsCustomer finances.Customer goals.Customer Service.Customer advantage
Solution
The key concept that BEST fits the goal of benefit segmentation is Customer goals.
Benefit segmentation is a marketing strategy where a product or service market is divided into segments based on the benefits that consumers want from the product or service. Therefore, it is closely related to the goals or needs of the customers, as these goals are what drive them to seek certain benefits from the products or services they purchase.
Similar Questions
What key concept BEST fits the goal of benefit Segmentation ?
Benefit segmentation is often effective because it is relatively easy to portray a product's or service's benefits in the firm's Blank______ strategies.Multiple choice question.communicationsalesrelationshipsupply chain
Segmentation is done _____ To target customersTo please customersTo approach customers To maintain customers
Why do companies use segmentation?Multiple Choiceto target specific customersto appeal to everyonefor mass-marketing purposeto spend advertising dollarsfor marketing expenditures
1. Value Proposition 2. Customer Segment 3. Customer Relationship 4. Channels 5. Key Activities 6. Key Resources 7. Key Partners 8. Revenue 9. Costs
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