A press conference is a presentation of information to the media. There has been a recent privacy breach at a bank. Which of the following statements would be best for a press conference?a.As a result of the breach, ABC Bank has fired the Director of IT.b.ABC Bank has contacted an undisclosed agency to assist us with this matter.c.We do not have any information to report at this time but will let you know as soon as we do.d.ABC Bank takes this breach very seriously and is committed to taking quick action to protect the privacy of our customers.

What media outlets do you follow?7.Are you familiar with our PR efforts? What would you change?9.What are things you should consider when planning a press conference?

Which of the following is NOT a reason to write a media release?Group of answer choicesTo show how media relations is importantTo make an announcementProvide information about your organisationRespond to something in the newsNext

Question 9A business experiences an attack. As a result, a major news outlet reports the attack, which creates bad press for the organization. What type of consequence does this scenario describe?1 pointLoss of identityDamage to reputationLack of engagementIncrease in profits10.Question 10Fill in the blank: In the Risk

Which of the following elements of your media release pitch to journalists should you pay closest attention to?Group of answer choicesHow many links and images are in the releaseWhich news values you highlightThe number of words in the media releaseThe subject line of the email

1.If you were hired tomorrow, what would you focus on?3.What do you find challenging when responding to reporters’ inquiries?5.What media outlets do you follow?7.Are you familiar with our PR efforts? What would you change?9.What are things you should consider when planning a press conference?